The new Daskara tourism app for a SMART hotel-guest relationship
Can SMART technologies be applied to developing and emerging countries for tourism and hospitality purposes? Can SMART technology enable SMART people and SMART services? This is the core of the ‘Smart Host-Guest Relationship’ research project carried out by EHL Hospitality Business School and the American University of Beirut with the Lebanese startup Daskara app. Thanks to this collaboration, the rich database of cultural and natural landmarks collected by social mapping by Daskara has been made ‘actionable’ – i.e. with the possibility of designing experiences - to support a meaning...