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New category buyers a key result from Ingham's first audience-led OOH campaign Chicken brand's chief marketing officer talks through the thinking and data insights that drove its latest out-of-home advertising campaign with oOh!Media A 30 per cent increase in free range chicken buyers and a 72 per cent lift in new brand buyers are two standout results for Ingham’s chief marketing officer, Seb Brandt, from its first audience-led outdoor campaign. The Australian chicken brand recent partnered with oOh!Media on a targeted out-of-home campaign to drive awareness and conversion to ‘The free...

Officeworks taps Ooh Media and ATN for Christmas commuter campaign December 17, 2020 10:37 Officeworks has launched its Christmas campaign aimed at commuters, which uses the Ooh Media digital billboard network and live traffic reads via the Australian Traffic Network (ATN). The contextual commuter campaign takes advantage of Ooh’s existing partnership with ATN to ‘block out’ three minutes either side of the hour during peak traffic times across selected screens, during which time commuters will hear live reads on the radio via ATN. Officeworks Christmas campaign on an Ooh Media billboa...