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Max Life's e-commerce channel achieves 55% YoY+ growth in H1 FY24

Max Life's e-commerce channel achieves 55% YoY+ growth in H1 FY24
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Max Life Insurance launches 'Smart Secure Easy Solution' that aims at extending financial protection to self-employed

New Delhi [India], August 5 (ANI/NewsVoir): Max Life Insurance Company Ltd. ("Max Life" / "Company"), has launched Max Life Smart Secure Easy Solution , a comprehensive three-in-one protection solution offering benefits of life, critical illness & disability and accidental cover. Aimed primarily toward self-employed individuals, the solution is available for multiple customer cohorts including salaried and other professionals to comprehensively guard against life's uncertainties. The solution is a combination of Max Life's Smart Secure Plus Plan (UIN: 104N118V04) that aims at providing financial protection in case of any uncertainties in life with an accidental cover option and Max Life Critical Illness and Disability Health Rider (UIN: 104B033V01), which offers an added layer of financial protection in case of critical illnesses, total and permanent disability and provides extra coverage against death due to accident1. The plan caters primarily to self- ....

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Max Life Insurance launches three-in-one protection plan

The plan is a combination of Max Life’s Smart Secure Plus Plan that aims at providing financial protection with an accidental cover option and Max Life Critical Illness and Disability Health Rider, which also offers protection in case of critical illnesses, disability ....

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"Customisation is the key to brand differentiation in today's ultra-distracted world"

"Customisation is the key to brand differentiation in today's ultra-distracted world"
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Insurers focusing on women-specific plans to boost growth

With women becoming financially independent and having a bigger say in financial decisions at home, insurers have started focusing on women-specific plans to capture the larger share in the market.
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