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The smartwatch segment is being treated as part of the fast-moving fashion and lifestyle industry, though it is a technology segment, and brands are caught in a vicious cycle of high-speed launches at low prices with minimal changes, while spending more on marketing, to stay abreast, industry executives said.
Smartwatch Brands: This cycle will hurt brands that are in the business of trading, where they place big orders to original device makers in China which keep coming up with new products, and sell them in India at a slight markup, making some to exit or pivot to other segments this year as profits start to dry up, he said.
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