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Empowering SMEs with the art of storytelling in marketing - Vimarsana News

Empowering SMEs with the art of storytelling in marketing

IN today's fast-paced digital era, where small and medium enterprises (SMEs) are charting their growth journeys, recognizing the incredible power of storytelling in marketing is essential. It's not a tool exclusive to giant corporations; rather, it's a dynamic strategy capable of forging genuine connections with customers, setting SMEs apart in competitive markets, nurturing loyalty, and propelling business success.

Kenya-US trade talks inching closer to completion – CS Miano - Vimarsana News

Kenya-US trade talks inching closer to completion – CS Miano

This, as the US confirms process in place to renew AGOA.

Kenya woos automotive investors with SEZ to cut import costs - Vimarsana News

Kenya woos automotive investors with SEZ to cut import costs

Opening of Japanese car auction firm at Naivasha Economic Zone signals reduced prices

Samenta wants micro enterprises to be exempted from e-invoicing - Vimarsana News

Samenta wants micro enterprises to be exempted from e-invoicing

KUALA LUMPUR: The Small and Medium Enterprises Association of Malaysia (Samenta) has asked the government to exempt small traders and micro enterprises from the upcoming e-invoice regime.

Hong Kong SMEs see a significant rise in cyberattacks year-on-year - Vimarsana News

Hong Kong SMEs see a significant rise in cyberattacks year-on-year

The top risks cited by respondents include data breaches (39%), phishing and smishing (35%), and malware (35%).