trai: Now Shivtel Communications drags Trai to court over pesky content regime
Synopsis The bulk messaging service provider Shivtel has alleged that Trai’s activation of SMS content scrubbing on March 8, has caused close to 80% of Shivtel’s messages being dropped in some cases while the overall failure rate was 50%. Shivtel processes close to 5.3 billion SMS per year for corporates across 20 business segments, it says. Agencies ET had reported that over 400 million SMSes were dropped on March 8 pan-India. (Representative image) The telecom regulator is encountering a new lawsuit everyday, courtesy to its regulation on SMS content checking. Noida-based telemarketing ...