Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands
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Launched on 17 November, Snap is globally rolling out their new advertising product - multi-format delivery. Using augmented reality for brands.
The holidays mark a special point in the calendar year — a time when people are actively seeking relevant shopping experiences and opportunities to spend their disposable income. And when it comes to Black Friday, this sentiment rings especially true for Snapchatters. As the holiday that unofficially kicks off the Christmas shopping season, over two-thirds of our community say they are planning to shop Black Friday deals ahead of the festivities. Here, we reveal the four factors driving Snapchatters’ shopping behavior around this time.
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