Detailed text transcripts for TV channel - MSNBC - 20140614:09:41:00
Max but not necessarily giving permission to the company to use my image or am i? >> you can. so laurel and their campaign which is a great example. they have a text book example of how to get permission from consumers. they ask their consumers to upload a photo of themselves, then quickly ask them to claim that content, is that you in that photo, can we use it for marketing purposes. they can use these on the website and e-mail marketing campaigns, and even in promotions. once you get that claim from the consumer, you can use that content elsewhere. then the last piece that laurel did which w...
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