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Putin is not operating from a place of strength here. yanukovych was his you know supported president. yanukovych was thrown out. despite putin's support. yanukovych turned on his own people. president putin is using force in a completely inappropriate manner that will invite the world and it also already is. he is not going to gain by this. he may be able to have his troops for some period of time in crimea unless he resolves this, but the fact is, he's going to lose on the international stage, russia is going to lose, the russian people are going to lose. he's going to lose all of the glow t...

Kerry warned russia it will suffer a major loss if putin does not reverse course. >> he's going to lose all of the glow that came out of the olympics. his $60 billion extravaganza. he's not going to have a sochi g-8. he may not even remain in the g-8. the united states is united. russia is isolated. that is not a position of strength. >> so joining me now from moscow is nbc's jim maceda. jim, with a good evening to you. a lot of diplomatic salvos being tossed back and forth here. but what's happening on the ground in crimea? >> reporter: hi, alex. you're right. it's hard to keep up with them a...

Anything to stop russia when it invaded georgia, so i don't think there's much in terms of that. we did have, like you mentioned, the $40 million of trade with s russia and they want more. even last december they were trying to negotiate to have not quite a free trade deal but a much bigger economic tie to the united states. so if we cut off those talks, if we try to as far as we can within the wto lower our trade with russia, that would send a pressey strong message. >> how far are we going to go? will we turn russia into an international pariah? what really are these harsh measures? i don't ...

His $60 billion extravaganza. he is not going to have a sochi g-8. he may not even remain in the g-8 if this continues. he may find himself with asset freezes on russian business. american business may pull back. there may be a further tumble of the ruble. there's a huge price to pay. the united states is united. russian is isolated. that is not a position of strength. >> two quick ones here as we extend. these difficulties with russia, your blunt talk this morning also extends to syria where you've been very clear that russia's support for bashar al assad in your words has allowed assad to th...

Place of strength here. yanukovych was his you know supported president. yanukovych was thrown out. despite putin's support. yanukovych turned on his own people. president putin is using force in a completely inappropriate manner that will invite the world and it also already is. he is not going to gain by this. he may be able to have his troops for some period of time in crimea unless he resolves this, but the fact is, he's going to lose on the international stage, russia is going to lose, the russian people are going to lose. he's going to lose all of the glow that came out of the olympics. ...