Detailed text transcripts for TV channel - MSNBC - 20180127:12:54:00
How did you manage consistent marketing messaging in a global economy? >> creating a global marketing message that's consistent is really all about finding partners that share your long-term view of your brand. there are a lot of global partners out there that really just want short-term growth. they may not want the same message you have and may think short-term. make sure you are vetting your partners, making sure they have a long term view of your brand and having realistic growth expectations for yourself, making sure everything you put out there is consistent across the world. >> we now h...
Source: news source