Page 3 - Sock Puppet Mascot News Today : Breaking News, Live Updates & Top Stories | Vimarsana

We sold everything for pets from food to toys. their business plan was to reach as many people as possible, to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million, but those goods cost the company $9.6 million before expenses like marketing and administration. it wasn t about revenue. what it was about is perception. and they, perhaps more than any other company, had a hold on perception, exemplified by this sock puppet mascot. at the 2000 super bowl, they had probably what was the most talked about ad. then by november of that year they were self-liquidating. it happened that quickly. it was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now? certainly not internet stocks. ....

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