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Mix 102.3’s Breakfast team in Adelaide has returned to work after an unexpected and mysterious absence prior to the regular scheduled survey break. Initially, media outlets were told the temporary disruption was due to Mark ‘Soda’ Soderstrom being unwell, however Australian Radio Network’s (ARN) chief content officer, Duncan Campbell then said he’d given Soderstrom and co-host Erin Phillips an “early mark” prior to survey break. Despite speculation the duo may not return, they are back on air this week, kicking off a little awkwardly, with the pair asking each other multiple tim...

ARN’s Ciaran Davis on why Kyle & Jackie O are the global benchmark for breakfast radio ARN’s Ciaran Davis on why Kyle & Jackie O are the global benchmark for breakfast radio Following a strong performance in most markets, ARN CEO Ciaran Davis breaks down the second survey of the year with Mumbrella's Zanda Wilson, and picks out some areas for improvement. April 16, 2021 9:56 The second GfK metro radio survey of 2021 has been and gone, and now it’s clearer to see who has made a strong start to the year, as well as which networks are still waiting for some new shows to bed-in with audienc...

Adelaide radio ratings: Mix 102.3 stays top, as Nova and Triple M make gains April 15, 2021 10:23 Mix 102.3 continues to consolidate its lead at the top of the Adelaide radio market, boosting its share by 0.5 percentage points, despite gains from Nova and Triple M. In their second survey since the Breakfast team Erin Phillips and Mark ‘Soda’ Soderstrom took over, they have gained 1.1 points, climbing to 12.0%, despite going missing at the end of last month. Adelaide radio ratings, Survey 2 2021 Source GFK [Click to enlarge]  Nova’s Ben and Liam were the big movers, jumping 1.9 points...

The  Erin Phillips & Soda show mysteriously disappeared from the airwaves prior to survey break in March. At the time, ARN said co-host Mark ‘Soda’ Soderstrom was unwell and the duo would be back on air within days. “It’s been a huge start to the year and the team behind Adelaide’s #1 FM Breakfast Show need a break so I have made the decision to give them a well-deserved week off,” ARN’s chief content officer, Duncan Campbell, said. “Like all radio shows around the country, the team will be taking the scheduled survey break off-air too.” Rumours have since been swirling in...

Geez what is happening over at WSFM? And how longs O’Connell been #1 for in Melbourne now? Starting to look untouchable. Ex-SAer 11 Mar 2021 - 2:56 pm Splitting up AM and FM makes even less sense in the Adelaide market. 5AA, Triple M and Mix are competing for the same audience particularly at breakfast and deal with the same advertisers. Hkn Boring results from Perth, I was expecting bigger changes…. Steve D - try again 11 Mar 2021 - 5:12 pm …’And how longs (sic) O’Connell been #1 for in Melbourne now?’… Steve D – 11 Mar 2021...