Walmart to Pilot Test in-App Live Shopping on TikTok
Walmart and TikTok have announced that they are teaming up to conduct the first pilot test of a "new shoppable product" experience on the social video app in what will be a first on TikTok in the U.S., per a press release by the retailer. A special event called the "Holiday Shop-Along Spectacular" will be hosted on TikTok the users will be able to buy Walmart's fashion items without having to leave the app during a livestream. The event will take place on Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok. A new "shoppable product"