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A visiting scholar at the university texas austin and a contributor to nbc latino. thanks for your time tonight. >> thanks. good to be here. >> what makes a bigger difference on election day. soft focus, identity politics stuff like spotlighting lots of latino speakers or policy that is of specific interest to latino voters? if you have to pick one to build a campaign around, which one would you choose? >> it also depends on what voters you're trying to reach. in the latino decisions poll, we saw no movement whatsoever with democrats in terms of being drawn to the marco rubios and the susana m...

Block of voters. latino voters are the reason democrats think texas is going to be a swing state as early as 2016. and to the extent that republicans want to woo those voters now in 2012, they're not trying to do it on policy. they're trying to do it on identity politics alone. it is a big gamble for them, actually, as a party. so far it's paying off in very, very, very tiny poll numbers. democrats get their chance to try to claw those numbers back this upcoming week. joining us now is victoria soto, a contributor to nbc latino. thanks for your time tonight. >> thanks. good to be here. >> what...

Way. when president obama sat down yesterday for a two-hour meeting with vladimir putin of russia, as often happens at these types of events, there was all this press-based high-end nuanced scrutiny and speculation about things like their body language. what it meant that president obama called the former president of russia dimitri, but he didn't call vladimir, vladimir, but he called him mr. putin. they always have that high schooley, gossipy, human interest, soft focus on leaders as if they're celebrities, dating or trying out for the same cheerleading squad. in the case of the meeting with...

>> i thought that was actually one of the things that was most devastated and effective bachmann's attack on that. but i think it helped sort of discredit this kind of -- in soft focus he seemed like the perfect right wing standard bearer. then as you zeemd in that seems less and less the case. that was the only niche that he had going for him, that he could occupy. >> the job creation thing which sort of got unwound if you looked closer at what kind of jobs he created. >> i don't think the republican primary voters care about this. >> about job creation? >> i don't think that's the thing that...

press for his own mistakes? new hampshire's biggest paper backs newt gingrich and conservative blogger enkwur rubinsays the track record of the right-leaning media has been embarrassing bad, really? plus, espn and the "syracuse" newspaper sit in on an incriminating tape for a decade until bernie fine is fired over accusations that he was molesting boys. on that tape, fine's wife consoles an alleged victim. >> you know, he needs that male companionship that i can't give him. nor is he interested in me and vice-versa. >> he wanted to do me -- he wanted to me to touch him, too. >> d...