BMW heated seats subscription is on-demand feature seen as too pricey
Carmakers want to charge drivers for on-demand features like hands-free driving or heated seats. They face an uphill battle, a study shows.
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Carmakers want to charge drivers for on-demand features like hands-free driving or heated seats. They face an uphill battle, a study shows.
Automakers that expect to make big bucks by charging consumers for features on demand, like heated seats or hands-free driving, will face an uphill battle, a…
Welcome to From the Newsroom, a roundup of news from Cox Automotive and perspectives from its analysts and experts on topics dominating the automotive industry. Automakers are exploring new revenue streams, with subscription-based Features on Demand (FoD) being of particular interest.
Many automakers look to bring in added revenue by charging car owners for on-demand features. They face an uphill battle, study shows.
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