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[Funding alert] D2C Footwear brand Solethreads raises Rs 13 Cr The company plans to invest the money to create a better customer experience and strengthening its digital capabilities. 0 claps DSG Consumer Partners and Saama Capital. The Gurugram based company, focused on youth, is an innovative brand known for its stylish flip-flops. The company, started in 2018, plans to invest the money to create a better customer experience and strengthening its digital capabilities. The open footwear category is over $1.5 billion market, growing annually at 15 percent and it is ripe for disruption, said Ash Lilani, managing partner at Saama Capital. Hariharan Premkumar, executive director at DSG Consumer Partners, said with good product positioning, the brand is well-positioned to be the insurgent brand within the category that has the potential of changing the footwear landscape. ....