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2 years after purchasing the VFX company’s tools, pipeline, technology and engineering talent pool, the company moves to refocus on video game development, with a goal to become a major player in the professional M&E market; it will also shutter 14 offices.
Closed transaction marks the beginning of democratizing Weta Digital's exclusive tools for millions of creators and artists Unity (NYSE: U), the world's leading platform for creating and operating
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Unity partners with Snap to extend reach of Unity Ads and deliver Snap Kit integration '); } Unity has partnered with Snap to extend the reach of Unity Ads to Snapchat advertisers, while also bringing Snap technology to game devs through the Snap Kit SDK. Both companies claim the deal will fortify the reach and discoverability of Unity-based mobile games, allowing devs to grow their audience and boost player engagement. It also means that, as of today, Unity Ads, which already reach consumers on Android and iOS, will be included in the Snap Audience Network (SAN) -- an off...