For money, what s the one thing you always look for? i would say a deep insight into how the customer will benefit from their idea, from their process, whatever the service they 345i be providing. how well do they know their customer? have they spent enough time with them? someone who comes on the show a lot said to us once, you should describe not the benefit that your company is doing, but the pain it s solving. does that make sense to you? absolutely. the opportunity comes from people creating products and services that solve a problem. in today s day and age where it is more digital and more interconnected, there is more opportunity to figure out how to use the data to solve problems that have been plaguing us for lots of years. how much of your decision has to do with the idea versus the person? i think you know my philosophy is 110% on the people. and i think you know within the first couple of minutes if that person exhibits the values that you ....