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In new-age business, market share may not always mean profitability

India's FMCG sector is adapting to digital transformation by investing in digital advertising and engaging in direct-to-consumer trends. Legacy companies face challenges from local brands and digital-first startups as market dynamics evolve.

Bengaluru , Karnataka , India , Jaipur , Rajasthan , Mumbai , Maharashtra , Kolkata , West-bengal , Hyderabad , Andhra-pradesh , Delhi

Fmcg: In new-age business, market share may not always mean profitability, ET Retail

India's FMCG sector is adapting to digital transformation by investing in digital advertising and engaging in direct-to-consumer trends. Legacy companies face challenges from local brands and digital-first startups as market dynamics evolve.

India , Hyderabad , Andhra-pradesh , Delhi , Jaipur , Rajasthan , Kolkata , West-bengal , Hindustan , India-general- , Surat , Gujarat

Fmcg: Fast moving consumer goods giants bet big on digital advertisement, ET Retail

Fmcg: India's fast-moving consumer goods companies are increasingly relying on digital advertising to attract clients, many of whom now survive on internet content. With pandemic causing behavioural shift, Indians are increasingly turning to internet services such as rapid commerce. If companies want to target Gen Z and Gen Alpha cohorts, online is the only way to reach these digital natives.

India , Mumbai , Maharashtra , Gen-alpha , Shuvadip-banerjee , Somasree-bose-awasthi , Jignesh-shah , Mayank-shah , Kush-aggarwal , Nitin-saini , Adani-wilmar , Google

Saffola Gold launches a new ad film 'Power of 3' | 1 Indian Television Dot Com

Saffola Gold launches a new ad film 'Power of 3' | 1 Indian Television Dot Com
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Mumbai , Maharashtra , India , Rajeev-raja , Somasree-bose-awasthi , Mullen-lintas , Ram-cobain , Soundsmith-brandmusiq , Young , Saffola-gold-oil , Marico-ltd , Saffola-gold

Set Wet partners with Mega Entertainment to host Mega Mister North East 2024

Dimapur, February 13 (MExN): Set Wet, men’s grooming brand from the house of Marico, in collaboration with Mega Entertainment, is set to host the 13th edition of Mega Mister North East. The coveted pageant now titled, ‘Set Wet Mega Mister North East 2024’

Kohima , Nagaland , India , Guwahati , Assam , Agartala , Tripura , Dimapur , Somasree-bose-awasthi , Abhijeet-singha , Set-wet

Saffola Gold launches a new ad film introducing the 'Power of 3' | 1 Indian Television Dot Com

Saffola Gold launches a new ad film introducing the 'Power of 3' | 1 Indian Television Dot Com
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Mumbai , Maharashtra , India , Somasree-bose-awasthi , Ram-cobain , Rajeev-raja , Mullen-lintas , Saffola-gold-oil , Marico-ltd , Young , Saffola-gold , Shanta-rasa

Saffola Gold showcases 'Power of 3' to encourage "Roz Ka Healthy Step": Best Media Info

Saffola Gold showcases 'Power of 3' to encourage "Roz Ka Healthy Step": Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Tushar-kanti-ray , Harneet-bhatia , Ashwin-joharapurkar , Mullen-lintas , Sharon-picardo , Soumyajit-banerjee , Alekh-kudtarkar , Chanakya-kehar , Pintu-mishra , Aanand-bajpai , Rohinia-kaul , Yogita-talreja

Beyond the transaction: Redefining customer experience for new gen consumers

Our guest author unravels the digital renaissance shaping Gen Z's expectations, emphasising the pivotal role of AI in creating personalised customer experiences.

Facebook , Instagram , Youtube , Google , Somasree-bose-awasthi , Marico-limited , Ai , Artificial-intelligence ,

Somasree Bose Awasthi

CMO, Marico Limited

Somasree-bose-awasthi , Afaqs ,

The marketer's playbook for 2024

Five industry experts from different categories share their learnings from 2023. Read on.

Somasree-bose-awasthi , Year-ender-2023 , Marketing , Advertising , Marico , Mondelez , Tata-cliq , Mcnroe , Fastrack , Titan ,