Grateful Dead tea available supporting Hill Tribe farmers of Thailand
The Grateful Dead doesn’t collaborate with just anybody — in fact, the legendary jam band is very selective with the endeavors it chooses to grace with the name, iconography and legacy associated with its brand. “Everything about the Grateful Dead is timeless and iconic, so we aim to pair them with brands that are their cultural equals,” said band archivist and legacy manager David Lemieux. “The Dead have a history of inclusiveness and a strong social and environmental conscience, so finding partners that share those ideals is also key.” This month, the Dead entered the world of ...
Source: burlingtoncountytimes.com
