Adobe Summit 2021 - the marketing system of record takes center stage, but what do customers think?
Read later Audio version Summary: Adobe Summit 2021 day one was loaded with content, but one topic surged into my view: the marketing system of record. But why this term, and why now? More importantly, what do customers have to say? (Lincoln Financial (right) at Adobe Summit '20) Virtual events are notorious for being light on news. I'm not sure you can say that about Adobe Summit 2021. My colleague Phil Wainewright's keynote review is packed with updates. We haven't even delved into the "cookieless future" privacy debate - a topic of intense interest to Adobe Summit attendees. Meanwhile, I ...
Source: diginomica.com