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About but know they are against obama care or the death tax rather than the estate tax. am i wrong here or has the republican party been better at the second face of power recently. >> absolutely. the second face is agenda setting. the first face is simple coercion getting somebody something you want them to do. and then the third face is around ideas. and influencing ideas and what people think. so notions of the death tax or other conservative idea,s, free markets. that's the success of the republican party the last 30 to to 40 years. >> that said, shelby, you are trying to infiltrate the ag...

Tool of first and excessive resorts. they say if you put this stuff on a cop's belt, chances are he will use it even in nonviolent situations when it is supposed to be the last thing you do. so if it is there, they will use it. -- case closed. we must discuss this in the -- >> lightning roooooouuuun nd. lightning round. >> gavin, this logic is crazy. of course if you give somebody something, they are going to use it. that's why you are giving it to them. no? >> he gave you the european no. >> what are you a monarch? what is amazing about this whole thing is how little of a deal it is to get sp...

He tells somebody something you disagree. what do you do? >> i will step back and wait to discuss it with him after. if i get in his way and contradict what he's doing, i'm undermining him and i don't want to do that. >> they are keenly aware of where each other's strengths lie and play with that. when it comes to meeting customers, it depends on who speaks up. >> sometimes david works with them because there's negotiations on the back end stuff. on the front end, i work with the bigger stores so they understand the product and he and i both get involved in that conversation. >> their partners...

Momentum to be solved. based not only on media coverage, but legislative action from senator schumer and the house of representatives. is that a fair read on my part? >> i would think this is something they could deal with in the first week when they returned. this was never an issue. i'm surprised in 21 years in congress i never knew about it. what's really outrageous i think -- i mean, the solution is simple. give someone up front the right to take their money out, notify them and tell them they can keep the money with the insurance company, but it's not insured. it's a simple solution. it's...

Me are a false goal. the goal is to sell somebody something. >> not understanding how to use social media in a larger marketing mix is one place where experts think brands get it wrong. >> i think social media and probably the open web, too, for a small to medium-sized business is more creating awareness. less so getting someone to immediately click on a thing and doing the action. >> dan greenberg is the founder of share group, a san francisco-based international agency specializing in website advertising. he says social media should just be a tiny part of a much more complex advertising reci...