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>> it's an issue of dollars and space. >> we can't sell everything out of here all the time. we're not a huge store, so if we bring something big in, something else generally has to move and get squished or go. >> deciding to send a product on its way isn't easy. but the need to keep inventory in check has helped guide decisions. >> people walk in and if you don't have that, they're going to go some place else to get it. so we have to have it. >> before determining what goes, something has to be ready to take its place. no space is ever allowed to go to waste. >> the dividing line for me has b...