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They can certainly give contributions and they often do. but i really think what happened with the folks at papa john's and this denny's franchise was that they just fell behind the pattern here. the affordable care act has been tested legislatively, judicially, and now, politically. it has passed every test. and the american people themselves have gone through a transition. they have come to understand that this is going to be the law of the land. they've come to know it better, to like it better, and these ceos, i think, as you suggest, they got caught in the republican lie. they got caught ...

Nation" magazine. john, aren't these leaders figuring out they're going to take a hit to the bottom line, when you choose to be political like this, over their business that really has nothing to do with the politics. what do you think? >> sure. it's one of the first lessons in business school. stay out of politics, as regard to your marketing. they can certainly give contributions and they often do. but i really think what happened with the folks at papa john's and this denny's franchise was that they just fell behind the pattern here. the affordable care act has been tested legislatively, ju...

They got caught in the republican lie. they got caught in the campaign rhetoric. and it really tripped them up. it put them a bad place. that's why you see them doing something ceos don't do very often, which is completely abandoning their position, and saying, never mind. >> both papa john's ceo and denny's franchise seem to leave themselves plenty of wiggle room here, particularly on the hours of franchise employees. is this a pr stunt to save face, or is there substance behind this, ruth? >> i think it's a pr move. but, you know, since 2006, we've seen more and more part-time workers, parti...