View: The dodgy art of getting only positive feedback
With the television boom at the turn of the century, Indian news channels began sending reporters to theatres to get viewers' reactions as they emerged from early shows of a film. These 'vox pops' are an innocuous exercise. With the advent of social media, however, came the bizarre trend of news websites assigning journalists to do what are called 'live reviews' from movie halls.
Source: indiatimes.com