ABS CBN's iconic 'Feb-ibig' theme continues to inspire love among Filipinos
Published February 12, 2021, 12:53 PM Love is truly in the air! ABS-CBN brings back its yearly “Feb-ibig” campaign to inspire Filipinos to make their love felt by those special to them despite the present limitations. The Valentine-themed plug, featuring stars from hit Kapamilya programs, shows that distance and pandemic notwithstanding, love always finds a way. Kathryn Bernardo and Daniel Padilla Now a popular term widely mentioned by brands and common folk alike to refer to the love month, “Feb-ibig” was first used by ABS-CBN as a theme in 2007. It is a word coined by Patrick De Leo...
Source: mb.com.ph