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Miami dolphins owner stephen ross, chairman of the company that owns both soul cycle and equinox is facing outrage from customers over the fundraiser he is planning in the hamptons this weekend for president trump. nbc's stephanie gosk has the latest on the story. soul cycle and equinox have made it clear they are not part of this event but a lot of their customers are not in support. >> reporter: they're not happy, andrea. it is difficult to quantify. we saw a lot of anger on social media, and trying to get a sense today whether it actually led to people not showing up for their soul cycle cl...

Two weeks. is it possible today to say, these tax policies really work for me. i just don't really like what the president says. >> it's possible to say it but it won't be popular and if you're saying that as a public figure and someone who's got things on the line, employees, companies, business interests, it's not going to work. it's not going to work. people are not going to stop. they understand that nothing speaks louder than money. money is literally the only voice left. citizens united was an absolute disaster for our political system. still is. actually getting worse. but there is anot...

Was murdered in parkland. she has danced at dolphins halftime shows. this fundraiser end our relationship. equinox releasing a statement saying in part neither equinox nor soul cycle have anything to do with the event and do not support it. ross releasing his own statement writing, i've always been an active participate in the democratic process. i have known donald trump for 40 years and while we agree on some issues, we strongly disagree on many others. >> so, steph, this potentially a big problem for ross. do we know if he's planning on potentially backing out of the event and have we seen ...

Inhabitant of the white house. a reluctant candidate's wife. she has been very public about her view of politics as being a little too cynical and bitter and she was on the receiving end of so much of that for a long time, and her description of sort of living out loud is really a reflective of what's happened, that evolution over time for her over the last eight years. i mean, schhe has kept her own sort of separate life separate from her husband's office. goes to soul cycle classes with girl friends. on vacation by herself and with her children and does this despite of critics and i've seen ...

Actually going to grow up and have careers inside a business getting larger and larger and larger. >> reporter: most of the staff is under 30. >> women are incredible entrepreneurs. i think one of the reasons is we manage households and when you're managing a household, you can manage a small business. >> reporter: what once was a small business now has more than 5,000 riders each day and 14 studios in california and new york. >> things don't have to be giant in the beginning. a small idea can just be a small idea. >> reporter: rice also quickly learned there were life lessons she could take f...