Executives Discuss SoundCloud's Place in the Creator Economy
We spoke with two SoundCloud executives, Lauren Wirtzer Seawood and Tracy Chan, about the company’s overall direction in the creator economy.
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We spoke with two SoundCloud executives, Lauren Wirtzer Seawood and Tracy Chan, about the company’s overall direction in the creator economy.
SoundCloud is uniquely positioned to offer this transformative new model due to the powerful connection between artists and fans that takes place on our…
SoundCloud Introduces 'Fan-Powered' Royalties FacebookTwitterEmail In what may be the first move of its kind in the music-streaming world, SoundCloud has introduced what it describes as “fan-powered royalties, a more equitable and transparent way for emerging and independent artists to earn money on SoundCloud.” In other words, each listener’s subscription or advertising revenue is distributed among the artists that they listen to, rather than their plays being piled into a collective pool. “Many in the industry have wanted this for years. We are excited to be the ones to bring this t...
SoundCloud is launching "fan-powered royalties," or a way to pay artists. These artists will receive a cut of the revenue from their actual listeners rather than from a pot split among all artists on the platform.