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Viewership metrics are an important marker in sports media, given money makes the world go round, but ratings stories in sports are usually adjacent at best to the play on the court or field. That’s not the case for this year’s women’s college basketball tournament. The viewership has rightfully been a massive story and a subject of significance in an ascendent time for women’s basketball. Iowa’s win over LSU in the Elite Eight, a rematch of last year’s championship game, averaged 12.3 million viewers and peaked at 16 million viewers. It is the.
The University of Utah women’s basketball team is coming off of one of their most successful seasons in recent memory. They finished with a 27-5 overall record, were co-champions of the Pac-12 regular season championship and made it all the way to the Sweet 16 in the NCAA Tournament. The Utes have an incredible.