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- around 400 years ago, a spanish nobleman set sail for the new world. his name lorenzo longoria. around 400 years ago, a spanish nobleman set sail for the new world. his name, lorenzo longoria. my an southeast sore s arrival changed history, creating modern mexico and a gateway between it and the rest of the world. this is the cradle of mexico. everything started here. it s also the cradle of mexican gastronomy because all ingredients landed in this spot. and all the ingredients in mexico left from here, chocolate, vanilla, the tomato. can you imagine italian cuisine without the tomato, or french pastry without chocolate and vanilla? impossible. the people of veracruz took this treasure trove of ingredients passing in and out of the port and created a whole new cuisine. [ speaking non-english ] wow. i m eva longoria, born and bred in texas by as diverse as its 32 states. i m exploring mexico to see how their lands and their past has shaped a culinary position as ....
And the prized vanilla bean from veracruz is definitely one of those things. i don t think i ve ever seen so many vanilla beans in one place. yeah. from mexico, the best aroma. i ve been invited here by norma guya, from mexico s oldest vanilla family, who have been harvesting it for hundreds of years. and she is the first woman to take charge of the business. so, if vanilla is endemic to mexico, is mexico the number one producer? no. turns out madagascar produces about 80% of the world s vanilla. but guess what? it was veracruz that gave it to them. it s more expensive. than in madagascar. because it s the best? yes. of course it s the best. and now here, you can see how they are taking care of each vanilla bean. cut each vanilla bean. each vanilla bean just to be sure. it can get infected. ....
And on main streets across the us, you ll find pnc bank. helping businesses both large and small, communities and the people who live and work there grow and thrive. we re proud to call these places home too. they re where we put down roots, and where together, we work to help move everyone s financial goals forward. pnc bank. [upbeat music] - i love coffee. and it came to mexico via, yep, veracruz. i love coffee. ....
Around 120 species of fish. but fishermen have been selling just five of them, bringing them close to extinction. now, an award-winning chef is campaigning to cast the net wider. hola. eva, como estas? this is a beautiful restaurant. eric guerrero left mexico city s world famous restaurant to return home on a one-man mission to transform the fishing industry in veracruz. so this was caught this morning? si. and what type of fish is it? okay. i know it s not had the prettiest thing, but eric s not one to judge by appearances. okay. [ speaking spanish ] ....
And it came to mexico via yep veracruz. it arrived here from the caribbean in the 18th century before passing on throughout latin america. i enjoy it best with friends. like mi amiga, actress annadel guerra. i m so excited you re here. i can t believe it. this is a crazy busy place. la perukia, said to be one of mexico s oldest cafes is one of ana s favorite haunts. what does the rest of mexico think of veracruz? we re known as malablados. because i guess we re prankers and we re always like [ bleep ] [ bleep ]. so, we are known because of our sense of humor. we re very good also at dancing. ....