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Segmented more towards who are our customers and why are they buying from her specifically? >> have you ever thought about trying to distribute your products elsewhere? >> absolutely. when we first started i thought that was the avenue i wanted to go down. and the best way, really, is everyone often thinks if you have an online business you stay behind the computer, but you need to be out there networking. so the best places are trade shows, finding out where your target clients are. what i did is i got to know a lot of spa directors because we are this in the beauty industry and asked who are...

Manufacture your own products, have you ever thought about trying to distribute your products elsewhere? >> absolutely. when we first started, i thought that was the avenue i wanted to go down and the best way, everyone thinks if you are an online business, you stay behind the computer. but you need to be out there networking. so the best places are trade shows, finding out where your target clients are. i got to know a lot of spa directors, because we're in the beauty industry and ask them, who are your favorite distributors, and then i would speak to those people. >> that's a great idea. let...