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North korea had for the united states. but, you know, it's not -- it's not michael cohen's fault or the democratic lawmakers' fault that this summit failed. it failed because there's is such a big gulf between the u.s. and north korea on this issue of denuclearization and president trump has not put in the spade work, the diplomatic work to really lay a foundation for a deal. he thought he could jet halfway around the world and sort of sit face-to-face with kim jong-un and because of the love letters they've sent back and forth and because of the personal chemistry that they had developed, the...

And north korea on this issue of denuclearization and president trump has not put in the spade work, the diplomatic work to really lay a foundation for a deal. he thought he could jet halfway around the world and sort of sit face-to-face with kim jong-un and because of the love letters they've sent back and forth and because of the personal chemistry that they had developed, they could suddenly create a deal. but international diplomacy doesn't quite work that way. >> laura, were you at all surprised in the coverage of saturday's speech by the president? yes, our phones all lit up. i was follo...

Impossible. it's impossible that they don't know everything that's happening. >> separating the misstatement, the president's gaf there, saying that, that he shouldn't have made. complete misstatement, from the point of not having ne done any spade work, the no thaegs somehow the president just jetted over there, did a drop-by, is a little bit -- >> that's true but just sources tell cnn that trump's aides warned him in the days and hours leading up to the talks that north korean negotiators were not budging from their demands that they have sanction relief before they do anything but the presi...

Spade work to ensure that there is something that he can work with when he gets to the table and then you get outcomes like this. there was a lot of pressure on the summit to achieve something tangible. this was more important than the first summit and we got absolutely nothing. >> how do we expect north korea to respond to the president walking away. should we expect missile tests to come back? >> i don't think so, right now from all of the imagery that we looked at, the commercial imagery, most of the sites remain pretty dormant. they could heat up if the north koreans wanted them to do it. ...

Ad. humans are wired to remember the negative more than the positive. how do you combat that? >> you want to find out what's a human element to a story you can make a case that's convincing about the opponent but with the human element to it, not just spooky narrators and spooky music but instead a told story. that's the first piece. secondly, people are not going to vote for somebody they never heard of. so you have to do the spade work early if the campaign so people know who he is and their story. >> people focused on health care early. 54% of the ads out there from democrats have been abou...