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Alert are. the man has not identified himself, but it is a employee told cnn that he is feeling terrible what happened that day prompting the panic, but he did what he was trained to do on that version of events. on january 13th, the phone rang and he did not hear the word exercise repeated so he went to the computer and issued the alert. this is how he described it for cnn. >> the protocol is that the person answering the phone answers the speaker button so that everyone can hear the message. but that didn't happen. someone lifted the receiver, so the message, the beginning of the message was...

On even. both of these campaigns really speak to that. google translate for animals is another nominee on the viral marketing list. >> here it transcribes it but if i push the speaker button we can actually hear what bella said. >> me person, smells good. >> that's amazing. >> the concept here what if your android phone there was an app that could translate what your dog was saying. >> who needs telepathy when you can use that google software to translate it. interesting stuff, isn't it? voting aopen until april 28th. you can vote at webbyawards.com. let us know what you'd like. access our pag...

Cnn.com right now. google changed its name to topeka. that's a play on the fact that topeka sort of did that for moms trying to woo business. google is playing back. google uk has a video out there that's telling everyone about this great new app that lets you translate animal language into english. take a look. >> see here, it transcribes it. but if i push the speaker button, we can actually hear a what bella said. >> person, smells good. >> that's amazing. >> josh. >> i know. that's just one of them. you know, we have so little time and so much to show you. before we go, i got something here...