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Shops. they're marketing pot products stuff like the i-puff which is essentially a vape pen, similar to an e-cigarette, where you'll put the thc-infused oils to consume cannabis that way. and that's just the beginning. all this marijuana marketing is entertaining to say the least. we've been here now for a couple of days reporting. i want to show you what we ran into yesterday. take a look. i want to show you this particular product. this is an incredible company that specializes in pot pipes. i want to show you this special contraption. go for it. >> you're going to hit this build up suction....

Serious business? >> it's a little bit of both. it's certainly a huge pot party. lots of marijuana enthusiasts who have come here to the mile high city to explore the industry that is now legal marijuana in some states including here in colorado. i want to show you this particular product. this is an incredible company that specializes in pot pipes. and i want to show you this special contraption. go for it. >> all right. so what you're gonna dork hit this, build up suction, i'm gop nah light this end, when the hit gets to where you want it give me a thumbs up you will this card shoot the smok...