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>> 33-year-old jay-z is the reigning king of rap. he owns his own record label, clothing line, and movie production company, generating almost half a billion dollars a year in sales. ♪ allow me to reintroduce myself ♪ ♪ my name is hove ♪ ♪ h to the o-v ♪ ♪ i used to move slow plates -- >> with jay-z you're watching a hip-hop artist grow up from street tales to someone who has money, who has fame, who's traveling in very different circles now. ♪ piece of paper bearing my name ♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hove ♪ >> even if he ...

♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hove ♪ >> even if he was rapping about some of the same things everybody was rapping about, street life, moving drugs, it was in such a unique way that he was almost inventing a new language. ♪ check chatter like a food inspector ♪ >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i was thinking maybe we start a capella with -- "if you're having girl problems i feel bad for you son ♪ ♪ i got 99...

Money, who has fame, who's traveling in very different circles now. ♪ piece of paper bearing my name ♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hove ♪ >> even if he was rapping about some of the same things everybody was rapping about, street life, moving drugs, it was in such a unique way that he was almost inventing a new language. ♪ check chatter like a food inspector ♪ >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i was thinking m...

For jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i figured maybe we'd art a capella with if you're having girl problems i feel bad for you son i got 99 problems but a bitch ain't one, hit me. ♪ fools that want to make sure my casket's closed ♪ >> yeah, that's money. >> rick rubin created so many classic hip-hop records. the beastie boys and run-dmc taking a break beat and mixing it with an ac/dc guitar stab. that's rick rubin 101. ♪ i pull over to the side of the road ♪ ♪ i heard son, do you know what i'm sto...

Was almost inventing a new language. ♪ check chatter like a food inspector ♪ >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i was thinking maybe we start a capella with -- "if you're having girl problems i feel bad for you son ♪ ♪ i got 99 problems with a bitch ain't one hit me ♪ >> yeah, that's money. >> rick rubin created so many classic hip-hop records. the beastie boys and run-dmc taking a break beat and mixing it with an ac/dc guitar stab. that's rick rubin 101. you...