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Published March 2, 2021, 1:30 PM
Leading broadcast company GMA Network, Inc. (GMA) was conferred a Silver Anvil at the recent 56th Anvil Awards’ Gabi ng Parangal.
The winning entry “Buong Puso Para sa Pilipino: GMA Network’s COVID-19 Response,” which encompassed the Network’s overall response through an integrated communications strategy, was recognized under the “Specialized Public Relations Program – COVID-related PR programs with tools” category.
Adapting the Kapuso Network’s 70th anniversary tagline “Buong Puso Para sa Pilipino,” the campaign was a collection of GMA’s efforts on air, online, and on-ground geared towards Filipinos here and abroad, as well as its own workforce during such challenging times. ....

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