2 months ago ResearchAndMarkets.com’s offering. The gift card market in the US is expected to record steady growth over the forecast period, driven by increased adoption of digital or e-gift cards. The ongoing pandemic has changed consumer behavior in 2020. Online purchases of gift cards more than doubled in 2020, outperforming the YoY growth recorded in 2019. Though online purchase of gift cards has increased in the last few years, the growth has been rapid in 2020 due to the COVID-19. Moreover, gift cards are increasingly being purchased by consumers for di...