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Death? do you worry about dying? >> no. i think about being alive. >> it's good, right? >> good. >> good to be alive, if you're hugh hefner, life is good right now? >> never been better. >> of all the pin-ups you've ever had in the history of playboy, what's been your personal favorite? >> it all began with marilyn monroe. >> i think we've got that one actually. such an iconic image. >> iconic? would that be your favorite? >> it would have to be. >> do you think she was the greatest pin-up of them all, marilyn? >> i think she has the major sex star of the 20th century. without marilyn, i would...

Think what you could derive. 105 plus. >> do you ever think about death? do you worry about dying? >> no. i think that -- i think about being alive. >> and it's good, right? >> good. >> good to be alive, if you're hugh hefner, life is good right now? >> never been better. >> of all the pin-ups you've ever had in the history of playboy, what's been your personal favorite? >> well, it all began with marilyn monroe. >> i think we've got that one actually. just to remind you. such an iconic image. >> iconic? would that be your favorite? >> it would have to be. >> do you think she was the greatest ...

If you could survive to 105, think what you could de75. 105 plus. >> do you ever think about death? do you worry about dying? >> no. i think about being alive. >> it's good, right? >> good. >> good to be alive, if you're hugh hefner, life is good right now? >> never been better. >> of all the pin-ups you've ever had in the history of playboy, what's been your personal favorite? >> it all began with marilyn monroe. >> i think we've got that one actually. such an iconic image. >> iconic? would that be your favorite? >> it would have to be. >> do you think she was the greatest pin-up of them all,...

>> of all the pin-ups you've ever had in the history of "playboy" what's been your personal favorite. >> it all began with marilyn monroe. would that be your favorite? >> it would have to be. >> do you think she was the greatest pinup of them all? >> i think she's the major sex star of the 20th marilyn, you wouldn't be here. >> and you bought that picture for $500 and it became a business -- what are you worth now? >> i stopped counting a while back. >> can i guess? >> i don't know. >> north of $100 million, right? >> yes, yes. the company is worth two, three, $400 million. >> the business has...

I think about being alive. >> and it's good? >> it's good. >> good to be alive if you're hugh hefner. >> never been better. >> of all the pin-ups you've ever had in the history of "playboy" what's been your personal favorite. >> it all began with marilyn monroe. would that be your favorite? >> it would have to be. >> do you think she was the greatest pinup of them all? >> i think she's the major sex star of the 20th century,marilyn, you wouldn't be here. >> and you bought that picture for $500 and it became a business -- what are you worth now? >> i stopped counting a while back. >> can i gues...