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Las vegas, one in san francisco near haige and ash bury and by the walk of fame in l.a. >> licensing the bettie page name has created a relationship where mark connect their stores to other products with bettie page branding like shoes and lingerie. the relationship has led to a new spokes model for the brand. >> our current smokes model -- the reason for that is because. >> it was the perfect marriage. i've always had a fascination for pin-ups. i've loved bettie page forever. >> after turning that initial no into a yes, they are keeping a memory alive as well as their business. >> my business...