La Licensing News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Las vegas, one in san francisco near haige and ash bury and by the walk of fame in l.a. >> licensing the bettie page name has created a relationship where mark connect their stores to other products with bettie page branding like shoes and lingerie. the relationship has led to a new spokes model for the brand. >> our current smokes model -- the reason for that is because. >> it was the perfect marriage. i've always had a fascination for pin-ups. i've loved bettie page forever. >> after turning that initial no into a yes, they are keeping a memory alive as well as their business. >> my business...

Hugh hefner introduced bettie to mark and his company cmg in indianapolis, indiana. mark is responsible for will bessing thousands of products bearing bettie's name and likeness. >> you are dealing with james dean, bettie page, someone of that stature that's remembered, adored for generation after generation, you're able to establish trademark protection. we've developed her into a brand, and the name bettie page is trademarked and valuable. >> branding their clothing line after the fact was a new twist in her evolving business plan. >> i inquired as to whether or not that name could be availa...