Deutsche Hospitality's New Umbrella Brand in the Luxury Hotel Segment
Deutsche Hospitality announces “Steigenberger Icons”, a new umbrella brand that will be used in the luxury hotel segment.
Source: ftnnews.com
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Setting new benchmarks in the luxury hotel segment: Deutsche Hospitality adopts Steigenberger Icons brand to bring together a unique group of hotels
http://www.apimages.com) - FRANKFURT, Germany, April 9, 2021 /PRNewswire/ -- Deutsche Hospitality is uniting its flagship hotels under a new umbrella brand. The name "Steigenberger Icons" will be used in future to position exceptionally luxurious Steigenberger Hotels & Resorts which are characterised by their singular quality aspirations, their location, and their particular historical background. The first hotels to be designated as Steigenberger Icons are the Steigenberger Grandhotel & Spa Petersberg, the Steigenberger Frankfurter Hof, the Steigenberger Parkhotel Düsseldorf, the Steigenber...
Source: finanznachrichten.de