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AWS Partners Describe Relying on a Giant That Could Outcompete Them


Reuters/Mike Blake
Amazon Web Services has over 100,000 partners, helping support its dominant cloud platform.
Amazon says its tech, market position, and reach help partners like Splunk and Snowflake thrive.
But some say working with AWS carries risks: Amazon doesn t hesitate to compete with its own allies.
Amazon s cloud unit has, over the last 15 years, built itself up into the dominant cloud computing player in the market. Amazon Web Services is now a $54 billion-a-year business, and far ahead of rivals like Microsoft and Google in market share a dynamic most recently underscored by this earnings season.
But no cloud is an island, and AWS didn t get there alone. It counts over 100,000 independent partners in its ecosystem, most of which sell either software or consulting services that help their mutual customers make best use of their cloud infrastructure. That might include security partners like Crowdstrike or major telcos l ....

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