Detailed text transcripts for TV channel - MSNBC - 20180318:11:39:00
>> what about influencers who get paid, does the bs button go up for that or not? >> gen z can identify if it's a product placement or sponsorship and ftc is cracking down on making sure that the influencers are showing that it's a sponsored post. kids can see through that. some influencers who don't have the right partnerships and try to make as money as possible will build a poor brand over the years because their fans will see that they are just selling out. >> but you feel like if a brand partners with the right influencer even if they are paying them that that might get through? >> yes. >...