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Have the attributes that you're uniquely suited to serve. and the way you do that is, i think, is that you do some studying of your existing customers to really understand who they are. and again, i'm saying your best customers. so i like to actually tell you -- i have my clients create a spread sheet of all of their customers and say, okay, let's rank them by profitability. as sad as it is to say, we all have 20% to 25% of our customers who weren't the right fit so they weren't that profitable. >> so it helps you figure out who you should be targeting. next you say now that you're looking at ...

He's coming out firing, claiming he's going to fight it tooth and nail, he's going to be vindicated. his attorneys are accusing the governor of abuse of power. some of that is predictable. but if he's in for a long fight, h eneeds to know they've got plenty, plenty of evidence. for all the tough talk today i'm going to be surprised at some point they don't come hat in hand to the prosecutors and utter those immortal words, let's make a deal if we can. >> you think the congressman and the lawyers are try to make a deal because of the seriousness of these charges? >> the potential prison expose ...

Looking at deportations closer to 150,000, not 2 million. and the folks back home are saying, all right, we're going to split the difference and they still conclude it is a number a lot less than the president's 2 million. you see, that's what happens when folks think you're lying. they think your numbers lie, too. no matter how many times you show those folks a spread sheet, they just think you're once again spreading the sheet. it's true. it's real. tonight at 8:00, i'm going to go much deeper into this spread sheet because i'm going to tell you that these poll numbers don't lie. the preside...

From a new book about hillary clinton are raising eyebrows on the left. it hits the bookshelves today and it offers a detailed look into clinton's so-called "hit list." doesn't that sound rough? that's a little too rough and tumble for me. clinton kept a spread sheet of democrats they felt had betrayed her by supporting president obama. get over it. we're not talking about your standard list here, folks. they had this down to, some people argue, a science. people were ranked on a scale from one to seven. friends got a one. those who betrayed clinton got a seven. ted kennedy and claire

Aides on clinton's failed 2008 kept a spread sheet of those who betrayed her by supporting obama. friends got a one. friends who betrayed clinton got a seven. ted kennedy, he got a seven. missouri state senator was high on the list and she knew it. she told a friend she didn't even want to be in an elevator alone with hillary clinton. john kerry topped the hit list for endorsing obama after a critical moment after clinton won the new hampshire primary.