Local OTT services target middle-aged viewers to compete with Netflix
Posted : 2021-05-03 09:11 Updated : 2021-05-03 09:11 TV personalities pose prior to Tving's new reality show, "Spring Camp," to premiere on May 7. Courtesy of CJ ENM By Kim Jae-heun Domestic over-the-top (OTT) services are targeting viewers in their 40s and 50s with appealing contents in order to catch up with Netflix, the No. 1 player here. According to Nielson Korea, the American content platform saw its monthly active users (MAU) decline to 8.24 million in March from 8.78 million in February. The figure is still far ahead of Tving and Wavve, whose MAUs increased to the 3 million range i...