CNN Your Money May 11, 2013 18:22:00
Dising companies and not letting them get their own message or pitch into the mainstream conversation. >> social media is all about social platforms and very smart, canny, advertisers who are able to be nimble and react in realtime can use the platforms to get their message across. oreo is a fantastic example, just so nimble, so quick, and really just won the super bowl with that tweet, the dunk in the dark photo. poland springs, they would have been ridiculously dumb not to capitalize on that sip. they could have been more clever about their tag line, but sometimes you just have to do what yo...