Marketing Society Launch its 'Spring Series' with an Event Exploring Generation Alpha
Marketing Society Launch its âSpring Seriesâ with an Event Exploring Generation Alpha February 22, 2021 th February from 8.30am â 9.15am. Generation Alpha now represents more than one in seven people and are already strongly influencing purchase decisions within their household. The session will examine this emerging audience and how brands can build relevant connections with the influential generation now, and more importantly, into the future. The panel speakers include: Christian Ward:Head of Brand Engagement & Multimedia Strategy –Â Stylus. Niamh Bushnell:Chief Communi...