The Art of Wine Label Design
Wine label art and design innovations evolve for overall branding efforts Wine labels are some of the tiniest canvasses on which artists and designers can make a bold statement to lure consumers. At one time, a touch of gold or silver foil was enough to catch a shopper’s eye on a crowded store shelf, and was a major step forward in elevating ho-hum labels to something jazzier. Wine-label designs are undergoing a renaissance of beauty and cleverness, together with some innovative technology, as part of larger branding efforts. In early 2020, St. Helena-based CK Mondavi and Family began using...
Source: northbaybiz.com