'Grooming Is A Necessity, Not A Luxury': How The Lockdown Pet Boom Changed Business For Good For London's Leading Dog Grooming Specialist
The pandemic has kept us apart from loved ones and friends, heightening our need for social interaction and touch. Since dogs provide us with much of what humans crave, like companionship, friendship and snuggles on demand, it’s no wonder the pandemic has heralded in a boom of new dog owners. No one knows this quite so well as Olivia Irvine, customer care manager at London’s leading dog grooming specialist, Purplebone, where she’s been working for the past six years and now manages everything across two sites, one in Notting Hill and the other on Hillgate Street in Kensington. Purplebon...