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Dolly Parton retunes her iconic work anthem '9 to 5' for the Super Bowl The new version calls out to entrepreneurs working overtime. Share Updated: 6:41 PM PST Feb 7, 2021 Caroline Hallemann The new version calls out to entrepreneurs working overtime. Share Updated: 6:41 PM PST Feb 7, 2021 Caroline Hallemann Digital News Director Forty-one years after “9 to 5” debuted, Dolly Parton is reimagining her iconic work anthem.For Squarespace's 2021 Super Bowl ad, Parton retuned the 1980 hit with lyrics about entrepreneurs putting in the e...

Skip to main content Songs for Screens: Drake, Bruce Springsteen, Dolly Parton Lead Super Bowl Ads as Brands Lean Into Familiarity Andrew Hampp, provided by FacebookTwitterEmail As expected, Bruce Springsteen’s rumored Jeep commercial was the big highlight of this year’s Super Bowl ad haul, with The Boss making his first-ever appearance in a commercial. His music, however, remains an advertising holdout, as Springsteen opted to compose an original score for the two-minute spot with frequent collaborator Ron Aniello rather than license one of his hits (his publisher Universal Music Publis...

2021 Super Bowl commercials had some hits and misses, and Northwestern University students rank the best and worst ads

Benched: Major advertisers sit out Super Bowl Jay Gray, NBC Tags:  Budweiser and other Super Bowl regulars aren't buying ads this year, but plenty of companies on the rise during the pandemic are taking their place. (KPRC) (NBC NEWS) – Football is the main focus Sunday, but when there’s a break in the action another big game kicks off. The cost of a ticket to the Super Bowl for advertisers: $5.8 million for a 30-second commercial. They’ll feature plenty of stars, but like most everything in the last year, the Super Sunday spots won’t be the same. Coke, Pepsi and Budweiser, normally...

February 2, 2021 Dolly Parton’s hit song “9 to 5” is a rousing critique of the American workplace. Released in 1980 as the theme song for the film 9 to 5, co-starring Parton, the lyrics tell the story of an ambitious, hard-working woman with a job that barely pays the bills and a boss who takes her ideas without giving her credit. It’s a song about keeping your spirits up while railing at a system that’s rigged against you. “It’s a rich man’s game / No matter what they call it,” Parton concludes, “And you spend your life / Putting money in his wallet.”